A national dance craze in Ivory Coast has spawned a black market in treatments claiming to increase one's bottom size.
The dance in question has been inspired by DJ Mix and DJ Eloh's hit song Bobaraba, which means "big bottom" in the local Djoula language.
DJ Mix says it was inspired by women."We made it as a tribute to women, because African women are defined by the shape of their bottoms," he says.
"Move your bottom, jump, you see, it's alive." Kady Meite, one of his dancers, says the song is a message for women. "There are women today with large bottoms who are embarrassed, so it's to say don't be ashamed - be comfortable," she says.
The message seems to have been taken on board - so much so that some women are now going in search of a "bobaraba".
In the sprawling Adjame market just north of the city centre in Abidjan, women sell "bottom enhancers". Bottom enhancing treatments sell for $2
"You need to inject this liquid into your bottom once a day," says a market trader, showing a vial of coloured liquid labelled "Vitamin B12″. Each vial costs $2. The label claims it is made in China.
Spotted @ Clutch Magazine