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Ford signs Kelis to help launch Edge
Sunday, December 17, 2006

Ford Motor Co. has pulled in Grammy nominated hip hop artist Kelis to help spice up the launch of the new Edge crossover vehicle to appeal to the African American market.

The ad campaign, created by the Uniworld Group-Detroit, will kick off at Kelis' Dec. 18 celebrity holiday party at New York's Capitale nightclub and include radio, TV, and print advertising.

Ford will give partygoers a glimpse of the campaign. The radio spot features a song that Kelis (pronounced "Kuh-Leese") wrote specifically for the campaign entitled "Push it to the Edge" that will begin airing on Dec. 20.

The radio spot features a cameo introduction of Kelis and her song from Ford spokesperson and hip-hop DJ Funkmaster Flex. The spot will run on national syndicated radio shows like The Steve Harvey Morning and The Tom Joyner Morning Show. Kelis is also scheduled to participate in various Edge sweepstakes giveaways on the radio shows beginning in February.

The television commercial, entitled "On the Edge," will feature Kelis and the "Push it to the Edge" track. It will begin airing in late December on major network stations throughout the country. The print ad campaign for the Ford Edge Kelis campaign, entitled "Shattered," will run in major urban publications such as Jet, Ebony, Upscale and Sister2Sister magazine.


posted by Juicy @ 2:23 PM  

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