Ford will give partygoers a glimpse of the campaign. The radio spot features a song that Kelis (pronounced "Kuh-Leese") wrote specifically for the campaign entitled "Push it to the Edge" that will begin airing on Dec. 20.
The radio spot features a cameo introduction of Kelis and her song from Ford spokesperson and hip-hop DJ Funkmaster Flex. The spot will run on national syndicated radio shows like The Steve Harvey Morning and The Tom Joyner Morning Show. Kelis is also scheduled to participate in various Edge sweepstakes giveaways on the radio shows beginning in February.
The television commercial, entitled "On the Edge," will feature Kelis and the "Push it to the Edge" track. It will begin airing in late December on major network stations throughout the country. The print ad campaign for the Ford Edge Kelis campaign, entitled "Shattered," will run in major urban publications such as Jet, Ebony, Upscale and Sister2Sister magazine.