According to Faded Youth, it seems Beyonce empire is really picking up steam -- all while trampling over Jennifer Lopez's merch. Last year, J.Lo's Sweetface fashion line was the must-see show during New York Fashion Week. Fast forward one year and the line is struggling. Why, you ask? Beyonce's label, House of Dereon, has stolen a number of top execs from Jen's line, including the company's creative director and licensing chief. And while Lopez's 'World of J.Lo' ministore at Marshall Field's is presently being split up into pieces, the store plans to launch a House of Dereon shop in its place in two weeks. Ouch!
|